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Oak Wifi

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 Oak Wifi

The city of Oakland planned to launch free wifi access across the city. We helped spread the word and get people connected to OakWifi with a campaign rooted in all things that make the city unique. From billboards to social posts to murals, OakWifi reached residents city wide. 94,000 residents in Oakland currently don't have access to the internet. OakWifi is an initiative that provides free internet access for students, seniors, job seekers, small businesses, the underserved, and unconnected. OakWifi has live hotspots throughout the City; this initiative will greatly expand the coverage from West Oakland through Downtown and along the International Blvd corridor to the San Leandro border.

Client
City of Oakland, CA

Category
Branding & Identity
Visual Strategy
Print & OOH
Social Media Design

Role
Designer

 
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The Team: Michelle Barrueto, Morgan Peterson, Chris Perry, Reham Ibrahim, Taj Reid