ebay Luxury Vending Machine
In June 2021, eBay announced the expansion of its Authenticity Guarantee service to include luxury handbags. To help bring awareness to this expansion, eBay came to us with the task of creating an experience that would inform the public of eBay’s new offering. To do this, we created a luxury handbag vending machine that gave anyone a chance to win a designer handbag, straight from eBay’s Authenticity Guarantee site. This vending machine appeared in both New York City and Los Angeles. The rules? Know your designer handbag facts!
Partnering with Infantry, we created a digital quiz that paired beautiful handbag photography and textures with designer specific questions. The quiz consisted of 3 questions per player, with a set timer per question to ensure everyone had a chance to win a piece of luxury. To help bring attention to this experience, we enlisted the help of legendary American fashion stylist Law Roach.
